The Qixi Festival, also known as Chinese Valentine's Day, is a traditional Chinese celebration that falls on the seventh day of the seventh lunar month. Here's a brief introduction to its customs in English:

The Qixi Festival is celebrated by many in China, with several customs and traditions, including:
1. Matchmaking Rituals: Ancient stories and customs involving the weaver maid, Zhinu, and the cowherd, Niulang, who were allowed to meet once a year across a celestial river, are still celebrated with matchmaking rituals and the giving of gifts, like flowers, candy, and love letters.
2. Star-Gazing: Couples and individuals often gaze at the stars, especially the Vega and Altair, which represent the lovers separated by the Milky Way.
3. Handmade Balloons: Red and green lanterns, often crafted into heart shapes, are released into the sky as a symbol of love and hope.
4. Romantic Dates: Couples spend time together, often engaging in romantic activities and sharing a traditional Chinese dinner.
5. Poetic Expression: Writing and sharing couplets, a form of Chinese poetry, is another custom to express love and devotion.
This festival combines elements of romantic love, tradition, and folklore, reflecting the deep-seated cultural values of harmony and the importance of relationships in Chinese society.
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