Naming a company in Australia involves adhering to certain rules and regulations set by the Australian Securities and Investments Commission (ASIC). Here are the key rules for naming a company in Australia, translated into English:

1. **Uniqueness**: The name must be unique. ASIC maintains a register of company names, and you cannot register a name that is already in use or too similar to an existing company name.
2. **Exclusions**: There are certain words and phrases that cannot be used in a company name without ASIC's approval. These include words like "Bank", "Insurance", "Royal", "Trust", "University", and "Limited" (or "Ltd"), among others.
3. **Abbreviations**: Abbreviations like "Ltd", "LLC", "Inc.", etc., are not allowed in the company name unless they are part of the company's registered name.
4. **Language**: The company name must be in English, but you can include a translation in brackets if you wish.
5. **Characters**: The name can include letters, numbers, and certain symbols. However, it cannot include punctuation marks like commas, periods, or hyphens.
6. **Meaning**: The name should not be offensive or misleading. ASIC has the discretion to refuse a name that is considered inappropriate.
7. **Legal Form**: The name must indicate the legal form of the company. For example, if it's a proprietary limited company, it must end with "Proprietary Limited" or "Pty Ltd".
8. **Special Approval**: If your company name includes a protected geographical name, a protected brand name, or a name that requires ASIC's approval, you must obtain that approval before registering the name.
9. **Online Search**: Before finalizing your company name, it's a good idea to search ASIC's register of company names online to ensure the name is available.
10. **Registration**: Once you have chosen a name that complies with these rules, you can register it through ASIC's online services or by post.
Remember that these rules are subject to change, so it's always a good idea to check the latest information on ASIC's website or consult with a legal professional before registering your company name.
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